Search engine optimization is important for all online business success. Each webmaster has to understand what is SEO, how its algorithm works, and the traffic potential generates for each website type.
What is SEO?
SEO stands for Search engine optimization and which is including the set of rules for optimization your website. So, it can attain higher ranking in a search engine organic results. It’s the procedure to follow to boost the visibility of your website in search results and get much traffic.
SEO have two fundamental goals. The first and most important is to assistance you understand what searchers are searching for online so that you need to create high-quality content to satisfy their intent. The second is assistance you and need to create a website that google search engines find, an index, and understand its high-quality content.
In more addition, the following better SEO techniques are a great procedure to increase the quality of a website by making it faster, user-friendly and easier to navigate for all devices.
The most important SEO factors have to include with:
- Identifying what searchers are searching for that is related to your services and products
- Publishing content that will make searchers happy
- Giving the right signals to search crawler’s algorithm through several SEO methods
SEO is also considered a complete structure work since the entire process have a number of steps or guidelines, and a set of controls.
Why it’s most important?
In today digital and competitive market, SEO marketing is much important then always. Search engine perform millions of searchers per day looking for answers to their quires or for solutions to their problems. If you have a website, product store and blog, SEO can assistance you bring free targeted audience from search engines.
An introduction about SEO for beginners
For beginners about SEO the above definition may be complicated to understand. In simpler words, Search Engine Optimization is a method to improve your website visibility so that it will appear closer to the top positions of different search engine results like as Google, Bing, Yahoo and others. When you perform a search intent on Google the order by which the returning results that displaying, are based on complicated algorithm.
This algorithm also known as SEO ranking factors that consider the number of rules to decide which webpage will be shown in the first position, second position, etc. Optimization of your website for search engines provide you an advantage over non-optimized websites and increase your chances for higher ranking in search results.
What are the main stages of Search Engine Optimization procedure?
As I described above, SEO is not just a procedure but rather a frame structure with rules and procedure.
For clarity though, SEO can be broken down into three major types.
Technical Optimization: With technical optimization assure that search engines can crawl and index your website any problems.
On-site optimization: Rules to apply on your website and content to make to search engine friendly.
Off-site Optimization: Methods to promote your website, blog or business store that it can rank higher in search results.
The first stage in SEO procedure is called technical optimization. As the name implies that technical optimization has nothing to do with the content of a website or with website promotion ways.
It has to do with setting you will to configure to make the job easier for search engine crawlers. Mostly, once you achieve the technical optimization correct, you do not have to need to deal it with again. However, if you have issues with indexing and crawling. It can negatively effect on your ranking.
The second stage is On-Site Optimization. On-Site optimization has to do mostly with the content and some other components that found on a page.
Unlike technical and off-site optimization, the major emphasis of on-site optimization is to give search engine crawlers with sufficient signals so that they can understand the context and meaning of your content. Remember to that search engine doesn’t read page content like as human. So, they are looking for signals to understand what page is all about.
It is at this stage that you will need to deal with website content structure, keywords optimization, title optimization, internal and external linking, content headings, image optimization, structure data markup, and some other techniques that can send the good signals to search engines.
If follows rules correctly, then on-site optimization will also enhance the credibility and usability of a website or a blog.
The third stage is off-site optimization.
Besides the modification, you can do to your website [on-site optimization] so that it can rank higher in search engine result pages, the other method to enhance your website ranking positions is by using off-site optimization procedures.
Off-site optimization is mostly known as link building strategy but I prefer to use the phrase website promotion because a proper method to promote a website involves much more techniques and ways than link buildings.